Doglapan by Ashneer Grover – The Bare Truth About Startups, Scandals, and Survival
Note: This physical paperback (2024 edition) is Ashneer Grover’s no-holds-barred account of ambition, greed, and BharatPe’s turbulent journey. Includes a FREE “Startup Survival Cheat Sheet” (worth ₹299)!
Why This Book is a Must-Read
1. The Unvarnished Truth Behind India’s Startup Hustle
Doglapan (दोगलापन) isn’t just a memoir—it’s a ruthless exposé of India’s startup ecosystem. Ashneer Grover, co-founder of BharatPe, pulls no punches as he reveals:
Boardroom Battles: Power struggles, investor politics, and the “Shark Tank” fallout.
Scandal Survival: The reality of media trials, legal wars, and public shaming.
Entrepreneurial Grit: Building unicorns, managing hypergrowth, and handling failures.
2. Perfect for Indian Entrepreneurs & Aspirants
Relatable Lessons: Adapt Ashneer’s “blunt-force” strategies to India’s competitive startup scene.
Cultural Context: Navigate jugaad culture, family expectations, and investor pressure.
3. FREE Startup Survival Cheat Sheet
Crisis Management: Handle PR disasters, funding droughts, and team conflicts.
Legal Checklists: Protect your startup from term sheet traps and governance pitfalls.
4. Updated for 2024
Post-BharatPe Insights: Ashneer’s reflections on India’s fintech boom and regulatory challenges.
Case Studies: Learn from Indian startups like Byju’s, Ola, and Zomato – triumphs and tumbles.
5. Best Price in India
Cheaper than Amazon: Save 20% with free shipping across India.
7-Day Returns: Full refund if the book doesn’t shake your perspective.
Key Features
✅ Unfiltered Narrative: Vulgarity, humor, and hard truths – censorship-free.
✅ Paperback & Portable: 280 pages – ideal for metro reads or late-night hustle sessions.
✅ Durable Design: Bold, matte cover that screams “No Bullshit.”
✅ Gift-Ready: For founders, MBA grads, or anyone chasing the startup dream.
Who Needs This Book?
Entrepreneurs: Learn to navigate investor greed and founder burnout.
Corporate Warriors: Decode office politics and leadership traps.
Students: Real-world lessons no B-school will teach you.
Curious Readers: Behind-the-scenes drama of India’s startup darlings.
Why Choose Smriti Books?
Authentic & New: 100% original paperback – no pirated PDFs.
Fast Delivery: 2–3 days to Delhi, Mumbai, Bengaluru, etc.
Price Promise: Beat Amazon/Flipkart prices by 15%!
Support: WhatsApp us for bulk orders or corporate discounts.
Don’t Just Dream – Survive the Grind!
Click “Add to Cart” to grab Doglapan – a book that’s as audacious, polarizing, and real as Ashneer himself. With Smriti Books, you’re not just buying a memoir – you’re buying a battle manual for India’s startup jungle.
Limited Stock! Free cheat sheet included with first 200 orders.
